YG to establish branch offices in US and Hong Kong
The company responsible for hot sensations, Big Bang and 2NE1, YG Entertainment is starting on their world-wide advancement. On the 15th, it was revealed that YG is closer to launching their branch offices, and would be establishing “YG USA” a branch office for their artists’ US advancement, while “YG Hong Kong” would be for their Asian market advancement.
YG has been preparing for world-wide advancement since spring of last year, a YG official reported, and this spring, they are hard at work in their preparations for the establishment of their branch offices in the United States and Hong Kong, and has made this announcement in advance of their formal launching.
The YG branch offices in the US and Hong Kong would be working hand in hand with the domestic agency to help the company’s artists in their overseas expansions. Unlike the traditional way of hiring competent coordinators in the country where they will be advancing into, this way of advancement would allow the artists to work with their own domestic company’s branch offices’ staff.
Meanwhile, YG has been extensively using YouTube and social networking systems like Twitter, as marketing tools. Through this, their artists like Big Bang, have topped the charts in iTunes and other international music charts, even without any overseas activities and promotions. With a branch office like YG USA, their artists like idol groups, Big Bang and 2NE1, would be supported by full-time personnel and the necessary manpower, to bring their music into a more international market, and is expected to also make their fanbases increase in number.