Simply landing CF deals doesn’t seem to be enough for idols on their quest for world domination, as even singing ‘CM songs’ is now a required must for the hottest idol stars.
With the K-Pop boom being felt all over the world, the influence of idols has definitely reached new heights. Their names are regularly seen on everything from internet portals, variety shows, dramas, and endorsement deals, so it’s no wonder the advertisement industry is eagerly making full use of their potential.
CM songs, or theme songs for CFs and endorsements, has become an easy and effective way to increase marketing power for brands, as songs sung by idols will easily land at the top of music charts and earn an explosive response from consumers. Previously, bands like Big Bang, Girls’ Generation, JYJ, KARA, 2PM, and T-ara all have experience with hit CM songs under their belts.
Perhaps the strongest in the area is Big Bang thanks to their hits like “Stylish” for ‘Fila’, “So Fresh, So Cool” for ‘Hite Beer‘, and “Lollipop” for ‘LG Cyon’. Just these three tracks alone recorded over $883,978 USD in profits.
Big Bang and 2NE1 have been selected as the male and female groups most loved by the Hallyu fans in France.
The Paris office of Korean Tourism Organization has conducted ‘A survey to identify the status and distribution of Hallyu wave in France and the behavior of the Hallyu fans’ targeting 3,775 of local Hallyu fans. Big Bang and 2NE1 have each received 49.9% and 64.8% support coming in at #1.
The age range and gender of the fans who prefer 2NE1 and Big Bang were different. Big Bang was relatively highly preferred by male fans of Hallyu in France. As far a the age goes, Hallyu fans in their early 20′s seemed to prefer Big Bang. 2NE1 enjoyed most support of the Hallyu fans who are teenagers and those in their early 20′s and there was no significant difference between the genders.
The male group to rank #2 following Big Bang was Super Junior, then followed SHINee, B2ST, then 2PM. SNSD ranked #2 among female groups, followed by Miss A, f(x), then T-ara.
On March 8th, pictures of ‘We Got Married‘ couple T-ara‘s Eunjung and actor Lee Jang Woo getting married in Indonesia surfaced online!
If you were to create a girl group hierarchy chart, who would be your top pick?
According to a hierarchy chart that’s been quickly spreading online, Girls’ Generation and 2NE1 are the undisputed top two picks. This chart, dated February, 2012, covers 16 of the top girl groups and ranks them in order by five different categories, such as “Wall You Can’t Go Over (unbeatable, basically),” “Nationwide level,” “Socialite level,” “Mania level,” “the Maginot line.”
The top “Wall You Can’t Go Over” category is rounded out by Girls’ Generation at #1 and 2NE1 at #2. Closely following them in the “Nationwide level” are T-ara at third, the Wonder Girls and Kara at fourth, and f(x) at fifth. This shows the girl groups popular in Japan ranking higher than the Wonder Girls, who’s mostly spent their time in the U.S. lately.
The next category, “Socialite level,” is comprised of Secret and SISTAR at the same level, followed by 4minute. After School is ranked slightly above the “Mania level,” with A Pink, Girls’ Day, Rainbow, and Dal Shabet trailing them to complete the “The Maginot line.”
MBC‘s ‘We Got Married‘ will be advancing into China!
MBC’s Hallyu content production team revealed that the Chinese version of ‘We Got Married’ is currently in production with a tentative air date beginning in February! The program will begin with two pilot episodes, and further development will depend on its success with the viewers.
T-ara‘s Hyomin and Super Junior‘s Kyuhyun have been the first to be cast for the Chinese version of the popular variety show. Hyomin will become a couple with Chinese idol group BoBo‘s Fu Xinbo while Kyuhyun will be coupling up with actress Lou Yi Xiao.
There will be a total of three couples; the final couple will be made up of famous Chinese actors and actresses. MBC representatives revealed, “MBC and Shanghai Media Group (SMG) will be co-producing the project. If there’s a positive response to the pilot program, we’ll develop the format.”
It would not be an overstatement to say that 2011 was all about the girl groups. Girls’ Generation, T-ara, Brown Eyed Girls, KARA, Wonder Girls, as well as other female idols topped the charts and had a strong grip on the K-pop music scene.
But now, 2012 is shaping up to be all about the boys. CHAOS, F.I.X, TEEN TOP, as well as other rookie boy groups have began their new promotions to kick off 2012, and their powerful stage performances as well as their confident vocals are raising fans’ expectations for their 2012 activities.
Five-member boy group CHAOS released their first single “She is Coming” on January 6th. “She is Coming” is a cross between funky rhythm and Rock & Roll, and the MV for the song was met with an explosive response upon release.
CHAOS, which made its debut through SBS Inkigayo on January 8th put on an impressive dance performance dressed in pink and grey stage ensembles and showcased their vocals live for the very first time. Norazo‘s Lee Hyuk was also revealed to be their vocal coach, further raising fans’ expectations for the group as a whole.
Girl group T-ara member Hyomin admitted to having a kiss scene with actor Lee Jang Woo in the ‘Roly Poly‘ musical.
During the ‘Roly Poly’ press conference that was held at the Seoul Press Center on January 4th, Hyomin remarked, “In the script, there is a scene where Lee Jang Woo and I confirm our mutual feelings for one another and share a kiss. He is currently married to fellow member Eunjung on MBC‘s ‘We Got Married‘, but she doesn’t know about the kiss yet,” which caused everyone in attendance to explode in laughs.
“It’s a bit uncomfortable knowing that he is my ‘brother-in-law’,” she continued. “I don’t know if I should have received permission from Eunjung unni.”
When asked what the most difficult part of rehearsing was, she remarked, “The hardest thing was that we had T-ara promotions at the same time, so there was never enough time for practice. We would rehearse in our dressing room and in our van… It was easier because members Jiyeon and Soyeon are in it with me. We were able to practice our lines together and talk about the musical. It was fun“.